Musings of a software engineer turned CEO – Tom Ebling's blog

Variable Pricing

Why all the fuss about variable pricing? I have been in many conversations with ...

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Drowning in a Sea of Opportunities

In a board meeting at Demandware where we were debating where to invest among many ...

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Conveying Roadmap Progress to Board

Conveying what the Engineering organization has accomplished to a Board is ...

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How are customers like sharks?

Some sharks, like great whites, die if they stop swimming. I have learned the hard ...

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Sales Compensation Plans from an Engineer turned CEO's perspective

STOP reading if you have experience as a sales person, sales manager, or sales executive. ...

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Date Commitments for Future Engineering Deliverables

A common question is how to strike the right balance between the preservation of ...

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When to Outsource Implementation

Enterprise SaaS companies usually start by implementing their own solution. Sometimes ...

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Good read about CEO leadership from NY Times

Insights from 525 CEO interviews. I found this article from the New York Times ...

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How a CEO is like the Galápagos Islands

Having recently facilitated a discussion with Deepak Taneja at the Pillar ...

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A board is a terrible thing to waste

Board discussions and board relationships are some of the most powerful ways ...

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Hope you enjoy observations from my experiences as a software/SaaS CEO at companies such as Demandware and ProfitLogic.